Horse Clicks was launched on February 23, 2008. Technically, the site existed before that under the name NetEquine.com, and it was founded back in 2002 by a couple from Texas.
Horse Clicks has been in business since 2002. Originally, it existed as Net Equine and later changed the domain name to Horse Clicks. Today, being one of the largest equestrian websites in the world, it generates approximately 15 million monthly page views.
Protecting Our Users
One of the biggest challenges in the classifieds industry is online fraudsters who either pay with fake checks for larger amounts asking to refund them the difference, or scammers that post fake ads at a cheaper price and ask for a down payment by cash via MoneyGram or Western Union.
Unfortunately This is a common problem.
To combat this we are in the process of completing a flagging feature which will allow HorseClicks users to flag both sellers and buyers who participate in undesirable activities.
On a collective vote, keeping in mind the reputation of the persons doing the flagging, our algorithm will decide either the ad/user should stay on the site or be automatically removed/banned. This is similar to what Craigslist does.
A couple months after that, some time in April 2008, we opened a new horse-related section — Horse Properties. This allowed real estate agents and property owner to advertise the equestrian facilities for sale.
In addition, we also made the website completely free for the end-users, which separated Horse Clicks from the competition.
Working Towards A Better Service
Over the last 14 months, by doing a mixture of online adverstising, adding new features, improving usability and opening new categories (Trailers, Saddles, Products), we established loyal following which continues to grow.
Traffic-wise, the site is nowhere near from where it was before — the traffic increased up to 12,000 visits daily with a little less than 200,000 page views per day.
Today, Horse Clicks is the second largest horse classifieds site.
Check Them Out
Be sure to go take a look around at www.horseclicks.com.